How do you see this kind of market? Do you collect, or maybe "invest", if such thing could be said for this topic? Do you think, that implementing crypto-transactions, you might be more safe against scammers (and there are a lot of those on coins market, trust me). I haven't tried that. But that might be interesting to consider - cryptobased coin-trading platform, or app.
First investing, It is a choice and a life plan decision and study/learning process to know if the company/ICO is helpful and reliable to life time investment.
Getting more and studying more about a certain project can increase knowledge especially when in relation to cryptocurrency, in other words knowing and learning is my way to know and learn from it. Also in connection with marketing strategy I got to know and learn more when to chill and see when to hold and buy and sell also when will it be the right time to make a design.