There are so many ICOs in the market. To find a good ICO project you need to do a thorough research on parameters like official website, core team, whitepaper, the ICOs social media presence and pleasantries
If you are looking at the official websites, whitepaper, or social media presence, those are things that can easily be bought.
However, what is very important when it comes to ICOs is to be able to identify a project with a very solid team, that looks like they are absolutely ready to work and not just because they want to make some quick bucks, and then see if there is any minimum viable product which simply shows they are really working even before the ICO, and then every other thing can come into play.