I think we all talking about markets & assets while we should talk about usability.
Main problem is all the growth from "investors" and "traders" did not bring a real usability on the sphere.
People using crypto to pay for services are all people who bought before may / june 2017, too much people afraid of using btc if they bought it too high. Usability will come from those who buy now without expecting a super-big-growth-by-holding.