Some new entrants in cryptocurrency trading do trade blindly on coins without doing their research on coins before investing, majority invest base on FUD or a pump group which are not realiable.
The following are some of the factors to consider before investing in coins base on long terms investment:
On-going Projects
Community Hype
Market sentiments
Future projects
Social media reach
Indeed, especially everyone who are new in cryptocurrency. usually they are following the hype and put everything they got. and when the project they invest dumped, they blaming the cryptocurrency to be bad place to put an infestation.