ICO scams have become increasingly common, it takes considerable work to sieve through the huge numbers and get to the good ones. Here are some indicators that could be a template in making your own choice, The list is not exhaustive , please feel free to add yours and help us build a better forum.

1. Project Concept or Idea- what stands out with the project? is it another 'payment' coin with no additional innovation or something mind-blowing

2. Team -A great project will not succeed without a great team, proven expertise and integrity, you may need to use "reverse google image" to ascertain if they are real

3. Board of Advisers - Great projects usually do not fall from the skies, there is usually some build-up to it,and involves respectable personalities giving some guidance to the project

4. White Paper - If the white paper is bad or plagiarized, there is really nothing to work on.

5. Feasible plan- Is it a plan that can be implemented, not just on paper

6. Website- should not be crappy ,great projects have nice and easy-to-use website loaded with information about projects, no malicious links

7. Marketing and Promotions - Project must have a good reach and publicity, usually reflected in social media activities

8. Legal Compliance - There should be enough legal back for he project, no restrictions or government regulations against it

9. Code Security - Ideally should be public and safe ,without bugs

10. Token Issuance and distribution -  Fair distribution to teams members, advisers, community, reserve etc.

A good project will score high in all these fronts.
Please add your own views