I guess this depends on how an investor wanted their Bitcoin holding to be.
I do agree that investing in Bitcoin may be a short term or long term purpose. I always say that holding Bitcoin for a long term investment is good but it is much better if they can play with the fluctuation of its price since they can profit more than holding it and waiting for it to double or triple in price.
Selling at the right time and buying when it goes down is what knowledgeable in trading do but those who are not just hold it and wait until it double or triples in price. So whether to hold it long term or short term is the investors call.