This is quite possible, as Ethereum is now very weak and its competitors are becoming more popular. Last year NEO was one of the most promising coins, and I think it still remains so.
I have friend that invested the 30% of his money in neo because he feel that neo can able to beat a lot of altcoins in the future, and now i am also thinking if i will buy more neo, because alot of investor is trusting neo and telling that it will be more stronger next year.
Just go with your instinct, eve if it will not beat other projects but I am sure NEO will also grow this year.
Price is cheap because it's bearish now, this is our time to buy cheap and we should not miss this opportunity, if it will compete with ETH in the future, price should be good and we will have a good ROI.