It looks interesting and not quite usual, I think the project will eventually have its users and I hope it will be quite popular.
The truth is, were not trying to make money or build a traditional company! Were building a protocol. The Zeex Protocol aims to create a fully decentralized economy for the exchange of virtual gift cards and cryptocurrencies. Anyone can use the platform without paying a fee, whether theyre buying or selling. The business model for a protocol company is abnormal because once the protocol is built and gains momentum, it grows well beyond the company.