Each new coin/token has it own project and technology and purpose

. New coin/token created with main purpose that improve crypto world and seem like there are few coins/tokens are doing it really well

. Beside I think it's also really good for traders and investors cause they'll have more choice to invest their money in

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Agreed, Blockchain technology is comparatively a new approach to Digitization. A good number are still adopting Blockchain technology into their ecosystem. Each Token/coin has it's own backings and problems which the solve. The cryptocurrency market is big enough to harbour all of it not only Bitcoin. What makes Bitcoin different is simply because it was the first digital currency to be created.