They want to collect too much money in the first place and if you compared to most project last year where the hardcap is around $1 million usd then right now the hardcap is too high. Another problem is if they collect too much money then the starting marketcap will be too high and it will be hard for the price to go up as we've seen in recent months and that's why there's fewer people that want to invest in ico because the profit is getting smaller.