I think that this project presents itself in a good way to this market,but I don't know if that it has the potential to grow exponentially as the concept of the project is pretty open and common.
Very important also the fact that he has appeared recently influences success of the project, therefore already you shouldn't be afraid of falling of cost of ethereum and the platform the sum will need to collect close to on ICO.
Dropping of the ETH price tends to scare people away from ICOs as they feel they will lose out when ETH price increases again. But they don't realise Token prices are usually tied ETH