Just another way to milk more money out of their fans pockets! This is the way I am seeing such ICOs. Obviously it is great to attach a crypto related project with such a immensely popular football club, as it will give more visibility of the crypto world to the common mass, but what purpose it will solve??
ICO were mainly started to fund brilliant ideas, but it is now going out of the control! People are tokenizing anything and everything regardless of the necessity! That is not going to earn reputation for cryptos.
While I am not against the ICOs and cryptocurrency in general, but I would love to see meaningful innovative ideas to be funded through it and not just anything random!!