This is not my first time to see the football club interested to create their own crypto i thought that it can be used as alternative payment to buy any tickets or merchandise. But remember the problem is how they can control the volatility of the crypto? it looks a bit difficult to explain or this will become the stable currency like USDT?
My suspicion is that they'll have it fixed to the Euro but it will maybe offer a slight discount over paying with euros. Effectively functioning like some sort of loyalty scheme or gift card. It will help out with cash flow and might allow them to invest some of the unspent but invested money in to players or something else.