You are right its not a good post so Mr. paxmao is also right post like that dont deserve a merit but it is also not a bad post especially if this is very useful and informative news in the cryptocurrency.
Is it treated as spam and should it be reported to mods, or is it allowed and we should just ignore it?
As long as he is the first one to give the news in this community for me its not a spam but some people keep on doing this just to get enough post for his/her bounty if he/she is doing this without any sense anymore then I will.
Would you reward a Newbie with his 1st merit point, if you see a decent post of his and/or engagement in discussion, but his posting history is, in vast majority, bounty-campaign proof posts? Do you consider such people as spammers, or you just ignore campaign-report posts? After all, they don't pollute the forum and are contained in dedicated threads.
As long as you think that the post deserves merit and you have some, why not?
Actually I see plenty of this newbies joining social media campaign's most of them are legitimate users that use their social media account to earn some coin's so for me they dont belong to those spammers as long as they are just following the rules of the bounty campaign they joined.