Just because they accept bitcoin as payment for advertising meaning we need to rejoice?Damn this is just a single occasion and will not happening again on the next day.
What we wanna hear is if the premier league organizer will accept bitcoin as payments for tickets so that would be the great innovation for the bitcoin community
I think this will continue, I don't think it's just advertising and I've heard of football clubs buying players using bitcoin.
https://www.mirror.co.uk/sport/football/transfer-news/turkish-football-uses-bitcoin-first-11940986Hopefully later the purchase of tickets can also use cryptocurrency.