Google is ending its sweeping ban on cryptocurrency-related advertising and plans to allow regulated crypto exchanges to buy ads in the United States and Japan. The new policy starts in October.

https://www.cnbc.com/2018/09/25/google-reverses-ban-on-cryptocurrency-exchange-advertising-in-us-japan.html

I think that this is a preparation for the reversal of the bitcoin price.

What do you think about it? What are the consequences of these changes?