Does the coin have any link to Indian fiat? With the name I would expect it to be tied to it in some way. The Indian market is a strange one with many difficulties from a legal point of view. Also technological Infrastructure in large parts of India isn't the best so crypto is only likely to be used in major cities.
This coin has no direct link to the Indian rupees (₹) or Pakistani rupees (₨) The name rupee is the common name for the currencies of India, Pakistan, Indonesia, Maldives, Mauritius, Nepal, Seychelles, Sri Lanka.
So the target for this coin is south asia. The brand name rupee is known by a lot of people. I think you can see it the same way as other projects like nlg (old dutch currency before they switched to the euro) or other country coins.