Honestly, It's not worth it, at least not for 69.99$. The design alone is not attractive, let alone the features.
You could add more money and get a Trezor for 69 EUR (excl. VAT) and enjoy more features, frequent updates, big userbase, faster support etc.
I agree with you that Trezor and Ledger are looking more attractive and with more features,
but when it comes to security... I think that ColdCard is a much safer option.
I would agree with you that price could be a bit cheaper... maybe around 49$