Many people think that Bitcoin is lucrative investment, yes that is probably right. However, as you said that there is no shortcut or fast way to get success in Bitcoin. All is need much effort and process, people probably wan't do research in process. They mostly just see the result from it.
Therefore, dealing wit Bitcoin is need to learn more about its basic foundations. That is our task today to teach and make new generations of Bitcoin have good understanding about Crypto currency.