Do you think Bitcoin needs some Rebranding?
No.
Rebranding is the creation of a new look and feel for an established product or company. The usual goal of rebranding is to influence a customer's perception about a product or service or the company overall by revitalizing the brand and making it seem more modern and relevant to the customer's needs.
But this is not a brand tho. It's not something that we have to sell. It's something that people will eventually adopt assuming that things go as expected.
First off, the name is a bit confusing? - Most people see the name and associate it with some physical coin. The media is also not helping with this
It's the absence of research that makes people confused. Had they done their research, they wouldn't be thinking so.
perception, because with every article about Bitcoin, pictures are shown of physical Casascius bitcoins.
Did you expect a bunch of zeros and ones? Bitcoin is abstract and a physical coin is something the reader can understand better than codes.
The other aspect of Bitcoin that can be rebranded is it's bad reputation that has been built up and shilled up ..over years.
It's not like that. You can't just change your name and appearance and voila! your reputation is now cleansed. You're all new. You're never known by people. You're a totally different brand.
The other aspect of Bitcoin that can be rebranded is it's bad reputation that has been built up and shilled up ..over years.
After the rebranding, do you expect the community will suddenly all be lovely and not full of shills?
Every company gets to a point where they need to re-think their original goals and future plans... Why not Bitcoin? We have come a long way
This is not a company.