Do you really think that hotels are really enough reliant in OTA's industry? The online travel agents business was a model initially adopted by hotels as a means to clear unsold inventories. However, the entry and rapid expansion of OTA's are reshaping the travel industry. Hotels now rely heavily on OTA's for online sales, and not just as a channel for clearing unsold inventories. Goeureka will be providing a user friendly interface for better handling of bookings and inventories as mentioned in there white paper.