ICO is an important support for the continuation of projects. however, it is possible to be cheated and deceived. we see great projects. it will be processed visually systematically. the team should manage this very well and the process steps should be checked. then the ICO and investment can be made.
In today's ICO climate it's hard to trust anyone without an actual product created.
Except for the icos that has been used to create pump and dump scheme that organized by the whales. I have seen so many icos have created such a useful product but the majority of speculators are still buying crap coin. Valuable product doesn't mean if the ico can attract a lot of users.