so, ZRTP phone calls and Jabber/OTR, all of which are already free to use (OSTEL.co or Redphone) and and a plethora of free Jabber services. Why would I pay for this? i'm not against such services, i just don't see the 'value.'

Too much use of words 'military' and 'weapon.' Grow up people. This is communications your selling, not a war.