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Why would people hold the token instead of spending/selling it (velocity problem)?
Because of speculation and fear of losing is the reason why many people buy and trade token utility. People who usually opt to purchase the Utility expects that the token coin holder will get the positive effects of the project.
Well everybody is hoping for the mainstream adoption of cryptocurrency and hope it will do. When that happens, enormous profits can be made just by holding it alone.

You are right crypto market works in mysterious ways and many people lose money in FOMO.
Additionally, crypto investors are now getting more mature as they conduct a DYOR first before delving into investing to any kind of crytpo and that is good.
Yeah, last year we were all buying random airdrop tokens because they were pumping.
Now we are more mature, more clever and less greedy.
one can accurately say the market is growing up and the most important thing is getting smarter. for all of us who believe in blocking it is excellent. this means only one project is getting much better and more predictable. and to earn their trust they have to introduce new improvements. we for example in this project we see a similar movement.