The way we see it - two main factors.
First is better and more clear business model that will compensate the good signal providers much more than the subscription model they are currently using.
Second is exposure to new audience. Current groups are either private, hard to find, or full with noise. This is a big barrier for new audience to enter the market and can be quite time consuming even for experienced traders.
We believe that for traders our platform and business model are much more attractive, and eventually people will want to have independent and transparent ranking system, personal alerts and much more.
As everything new, there is a suspicion, doubt and resistance from the existing audience at the beginning