They are introducing certification for advertisers!! This is a stupid step. What expertise does google possess to vet advertisers? And what happens if one of these turn out to be a scam? People shouldnt start assuming that any ad shown by google is legit.
I can't see why certification is a stupid step? In fact we should be grateful that Google has added this requirement. It may look stupid but when it comes to consumer protection aka the protection of the users of Google products, knowing that the ads being shown to you has somehow got through a screening process by means of certification I can have a peace of mind that if I buy this product or participated in its services it would be legit and it won't turn out into a scam. Before we get mad in something or even think about its unfair we must identify first what will we benefit from the said decision.