Thanks! To answer your questions:
1. What's On Pic is our idea that we have brought to life. That's like a child for us. It's as important for us as for a mother who raises her child and cares about him all his life. So we didn't even entertain this idea to offer it to Google or any other giant.
2. We want to be the world-leading platform that builds strong connections between stores and customers through photos and improve e-commerce by providing the best online shopping experience to users all over the world. At the moment, What's On Pic works in North America but we plan to scale the project worldwide. To do this effectively, we have to invest in its development and promotion. So the funds raised through the token sale will be allocated for the further development and promotion. We've worked out 3 scenarios for fund allocation and will follow them depending on the amount of the funds that we raise.
You can also find more details in our white paper. We've explained there how these funds will be used.
If you have any other questions, feel free to ask