The application must perform a gateway function to connect clients to different block chain. I would like to know the cost of services of your application? Low cost will help you to popularize your product in the first stage of launch.
If the team has experts in the field of marketing with good experience, I am sure that the strategy of project promotion will take into account all the nuances in order to take a profitable position in the real estate market.
I think that the overall strategy of must be developed with the help of experts from different regions. They will be able to determine the best steps to promote the product.