Goeureka truly seems to be a nice project and the vision they have is also very good as they are focussing on both users and the Hoteliers benefits. After a very long time, I have seen such a project in which I'm really looking forward to investing.
I too think the same and specially with the new feature they are introducing of Re-booking. It will be very beneficial as rates for the rooms are always fluctuating. This will give the customers a real experience and we wont be feeling cheated for money we paid for services offered by the property.