I think smartphone GPS might not be reliable enough
The LaneAxis platform enables shippers and manufacturers to keep track of transported goods in real-time via GPS - enabled devices proactive control over every shipment - as well as cutting out expensive middlemen.
No worry with that, as a matter of fact, there are already a lot of GPS enabled devices that are reliable and already used by many so I think this will not pose any issues with platform implementation.
You are right, there are a lot of devices at the moment, but it seems to me they all need to be programmed in a special way, that would transfer data - they will need employees with such skills.