The LaneAxis platform enables shippers and manufacturers to keep track of transported goods in real-time via GPS - enabled devices proactive control over every shipment - as well as cutting out expensive middlemen.
It is interesting ideas, but I believe that it is really hard to make it come true with fully functional solution for logistics area.
There are lots of projects aim at logistics branch, unfortunately, most of them failed.
Maybe most of those previous projects failed because they lack the expertise and capability to implement the project successfully. Imho.