Even if you have a good product nobody will know about the product without the advertising. So the advertising is necessary for promotion in all the cases.
Even popular corporations continue to pay for advertising, although they have already managed to attract millions of customers. So a new startup without advertising can not do.
I agree. Even if new startup has a good product nobody will know about it if it will be no advertising. Advertising is necessary that people will know about startup.
Today, those companies thrive, which they never save on advertising. If you advertise your project, then consumers remember it and start paying attention to it.