Observe this things to avoid it. - Unrealistic goals
- Buzzword salad
- Whitepaper
- No Code Repository
- Team
Personally i think it would be easier to do opposite. Not what things to avoid, but how to confirm ICO as legimate. Because if 95% of ICO's are scams, its easier to just look for legimate one's in garbage bin of all others.
Its very very very risky business.
Pretty much. That's the reason why I really really suggest against investing in ICOs. Risks are too high due to scams; and if a certain project isn't a scam(which is very rare), it still doesn't any guarantee profit. If you like investing in altcoins, stick to the reputable ones.