Who would not say - home, this is the key to happiness. Because there is an opportunity to live not only for your own pleasure, but also to develop more effectively than living with relatives.
As practice shows - it all depends on the person, so I'm not sure that for all this will be relevant. Right people develop under any conditions.
Here the main factor is not development, but its own apartment. Few people have a chance to acquire their homes, with today's salaries. Namely, the realization that you have your own home - adds confidence. I think guys from itc.coop make a bet on this.
Of course, I'm not arguing with you, the idea of the ITC Group team will allow many to feel this feeling. Therefore it is worth to be very careful, soon the project can surprise us.