I asked Alan why the period of the ICO is so long to the end of 2019. This is the answer I received from him:
"We are focused on building out the product, going to market and  getting some early traction to prove our product market fit, etc.  We are not in a rush to get public funding and, frankly, after the last couple of years of bogus ICOs, investors should appreciate that we put our emphasis on finishing out product, signing up customers, reaching some transaction volume and revenues  before selling our token s instead of just massive marketing and quick fundraising.   We are self funded and are also raising a small round of equity so we can afford to wait for the right time to actively market our Private Offering (closer to the end of the year)."