You misunderstood his statement. There are boundaries needed to be respect. Bill Murray is a nice guy and a great actor, but just because of that, doesn't mean you want to take advantage of him. The guy made this is not doing it not in his tribute but profiting off his back, a classic grade A douche-bag move.
By the same skew logic, if there is no boundary, if you see someone's wife on the street, just because she has a few holes and 2 legs does not mean she is yours.
While it is not against the law he can do what he wants.
. You seen what happened to Coiyne or are you just turning blind eyes?
http://en.wikipedia.org/wiki/Personality_rights check out the United States section
http://www.dmlp.org/legal-guide/using-name-or-likeness-anotherSomeone can actually damage this person by recording his node IP and report it to the lawyer. This is exploitation without consent. What now idiots? Also, people at RonPaulCoin got away with it because Ron Paul himself said he was ok with it. If he realized they were not "endorsing" but "profiting" of his back, guess what will happen?