Not every project, can boast of the opportunity to insure crypto-currencies. This is what will distinguish the project on the background of the others!
I think that not only this factor will have a major role in the development of the project. If the developers show the investors and the community how much they have a serious approach to the case - then the project team will get a strong support!
Yes, community support plays a big and important role in the development of each project. Look at least at DOGE coin - thanks to the strong community, these guys are still on the market!