the worst is he trusted a fake admin of the project i wonder how people fall for these type of scam its really easy to tell. i wouldn't say Ico's are scam but he gave his investments to the wrong person. he'll definitely fall for other scam he cant even tell an easy one.
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and also sometimes people are very new to this cryptoworld and so they get scammed easily. Nevertheless that shouldn't be an excuse, one needs to be very careful where he spends/gambles his money.