Investing in cryptocurrencies acts on the nerves of even experienced traders, but do not succumb to emotions. Stick to your strategy, remember why you bought those or other tokens, and do not panic. What to do when the market starts to fall, depends on your specific position. If you have already invested and see that your position is getting cheaper before our eyes, this is one case. Another option is when you go out into cash and wait for a good investment opportunity (try to find yourself in this position when the market falls).