Before the Q&A can you answer how ads buying works in Advento?
Sure. Are you familiar with programmatic ads buying?
Could you explain how does it work?
Sure, let's try :)
1. The visitor enters the site of the participant of the advertising network.
2. The network transmits visitor data to the customer platform.
3. The buyer-platform analyzes the received data and if possible supplements it. (This can be the subject of the site, demographic, social and behavioral information about the user, his interests.)
4. Based on the analysis the buyer platform selects advertising that can be demonstrated to a specific person in the light of his interests.
5. Using RTB the ad network selects the ads with the highest bid and relevance indicator and displays them to the user.
Is something unclear?