Considering that it is a pretty exclusive and very limited timepiece, it will be priced to reflect exactly that. Weird that they don't up front state what the price is.

Another annoying aspect is that you have to upload a selfie and a scan of your passport just to register. Not sure if that's just an internal policy or a requirement within OSL's jurisdiction when it comes to Bitcoin transactions, but it will definitely scare off potential buyers. I just hope that this isn't the start of a more global attack on merchant related crypto transactions, which would be a bummer for sure.

For those interested; https://www.hublot.com/blockchain-presale/