so basically whole idea of this ico is pump & dump? only goal is marketing & exchange listings lol. scam ico
I think you not read the details of the ICO in their whitepaper. They said that they will focus on the exchange listing first so that the coin will be easily available to all of the crypto community and they will make this coin easy to use for everyone and will enable it to be adoptable for all the community for the dealings and exchange for goods.
The concept is like other normal coins which are here as a currency. But as the exchange listing will require a large amount of money for the the developers are doing an ICO which is clearly mentioned in the details of the project.