Re: Marketing Bitcoin - What age group should be the ideal target group?
I am only listing some of the factors that might influence certain age groups to react differently to exposure to Bitcoin marketing. What age group would you say, would be the ideal target market for Bitcoin marketing?
I think it's pretty clear that younger people (millennials and below) are quicker to adopt cryptocurrencies. They have a propensity for new technology -- PC and smartphone adoption was driven by younger generations as well.
And they've also come of age in a time when wages are stagnant and costs of living are quickly rising. The realities of inflationary currency and an unsustainable "perpetual growth" economic scheme are beginning to set in. Younger people have much less money to invest, and they also know that the potential payoff from holding cryptocurrencies far surpasses traditional investment assets.
I think most posts points to the younger generation < millennials and below > at this stage, but we should always recognise the fact that there are exceptions to the norm. Your very wealthy older people do not necessarily care about the risks, because they might have multiple other investments for a backup plan.
So, in my opinion we should target < millennials and below > and for now, to kick-start the marketing campaigns
