As long as we are not in a bull market, you should always expect the statistics to be on the dwindling part. This is a state of the market in which there is a huge indecision, lots of FUD, with the downtrend going on and in cases like this, the interest of people in such things or a market in this case, will subside.

However, we will get to see interest boom a lot most times when there is a possibility of some bullish movement, so it is a way of saying that the influence is directly proportional to the movement of the market.