Of the entire population of bitcoin users around the world, only 1.3% of people who use bitcoin as an exchange / payment tool, this is quite sad. There are many factors that make people reluctant to use bitcoin as a payment / exchange tool, one of which is a government ban and legislation in every country.
In my country I live there are only 4 people who become partners from the local Exchange for Fiat and Bitcoin.
Of the hundreds of millions of people available there are only 5 Exchnagers and that makes Bitcoin still rare to have.