I would like to note that I really like these games on the blockchain. Usually, such global and well thought-out from the economic side of the game, get great support from the investor, I hope that this project is no exception.
I do not know for sure whether the administration of the project will achieve great popularity, because the competition in this area is already very high, compared to 2016.
Difficult, but possible. Advertising is the engine of trade. If the administration and the developers want universal acceptance, they need to pay a round sum on advertising. Bounty's not enough. Need extensive advertising.