In my opinion, people are afraid that this market won't develop anymore and there is a lot of scam ICO projects going on.
But I hope that journalists and media will propagate and mobilize people with positive thoughts.
Nothing can fall forever, so of course the market will rise again, but it won't be stable, ups and downs will continue so we will need to be more patient than now.
The market may return to a better price now, but any coin can fall forever and for a time no one is trading it anymore. Look at Yahoo they used to be the largest global technology corporation