Interesting to see what piece of technology they use. Do they really need such advance and expansive technology? Don't get me wrong it's good that they use it, but it's also expansive and we will feel this in the price of the product
Do you know other technology which allows you to trade energy freely without any intervention of intermediates? Not to mention the security such technology provides and the low costs which enable customers and producers to have better rates. The technology might be expensive, but the benefits will be much greater than the cost of it.