Here's a example of a bad apple.

1 - create a game with no real blockchain integration, just a whitepaper with a DAO mechanic that will get on the game on a later stage
2 - a new blockchain game is born
3 - issue an ICO/IGO
4 - get tons of exposure from the crypto world
5 - with so much free marketing, release is a success
6 - cancel the ICO/CGO and return the money to token holders
7 - move along, there's nothing to see here

My gut says this will be an upcoming trend.