They are waiting for the better market conditions. It is logical, that people do not want to invest in ICOs, because in 2018, 70 percent of ICOs are not reaching the soft cap. And if so, another 20 percent are going down, as soon as they are listed on a bad exchange. It is very hard to find another 10 percent of successful ICOs. Just wait till the market recovers. Almost every ICO will collect its hard cap.